A New Era for the Advertising Industry

February 21, 2008

Star Marketing Resources is a perfect example of how technology is changing the way we do business today.  The corporate office for their advertising agency is located in Miami, Florida, however their advertising team spans the globe. Connected through MSN Live, the team meets daily to review projects, discuss creative direction and marketing plans for their clients.  They email each other back and forth and thanks to Vonage, their telephone carrier, they can talk all day long for pennies.  “It really opens up the talent pool for us, allowing us to work with exceptionally talented art directors, copy writers, web designers and even printing services from all around the world, it has truly been the key to our success”, say Nieves Ospina, President of Star Marketing Resources.  “Furthermore, this business model also allows us to keep our operation cost down, allowing us to offer very competitive rates to our client”.  “It is a win-win situation for everyone”, adds Craig Ospina, Vice-President and husband.  To learn more about Star Marketing Resources call 305-395-7963 or visit the website at http://www.StarMarketingResources.com

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February 21, 2008

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